Messaging Program
Captivating and concise product messaging
Make your voice clear, attractive and in line with your brand.
Messaging Program
Captivating and concise product messaging
Make your voice clear, attractive and in line with your brand.
Be loud and clear about your product’s benefits.
Formalise your product’s greatest strengths and how they relate to the market. Brainstorming the opportunities for expression of the product’s benefits and producing a comprehensive document that can be used for writing channel content.
Be loud and clear about your product’s benefits.
Formalise your product’s greatest strengths and how they relate to the market. Brainstorming the opportunities for expression of the product’s benefits and producing a comprehensive document that can be used for writing channel content.
What's in the core of your Messaging program:
Stop hiring outside copywriters who never get you right, and build your own foundation for usage across all communication channels.
Ideal Customer Profile
- Identify your company’s core values
- Find the best benefits of the product
- Tell the story of your rarity
Unique Selling Proposition
- Competitor pitches & benefits
- Benefits relation to the market
- Quanitification of benefits
Differentiation
- Competitor weaknesses
- Product differentiation strategies
- Formulating the product keys
Key Messaging
- Brainstorming expressions
- Segmentation based statements
- Formulating the product keys
Results you can expect from a Messaging Program
Results you can expect from a messaging workshop
Less wasted hours
How often is your copywriter a decent telepath? Explaining your product to a creative needs documentation not more meetings.
Unified understanding
You’re not only talking to your customers through your messaging — you’re explaining it every day to your team and partners too!
Consistent communication
Your voice is your voice and should be sounding the same across all channels. Techniques to achieve that all included in the workshop.
Higher conversion
Attention is a form of currency, which if aimed like an arrow on the Olympics will help your clients find and recognise you.
Differentiation from competitors
Being able to explain how you’re able to offer a different experience than your competitors leads to better qualifications and leads.
Less wasted hours
How often is your copywriter a decent telepath? Explaining your product to a creative needs documentation not more meetings.
Unified understanding
You’re not only talking to your customers through your messaging — you’re explaining it every day to your team and partners too!
Consistent communication
Your voice is your voice and should be sounding the same across all channels. Techniques to achieve that all included in the workshop.
Higher conversion
Attention is a form of currency, which if aimed like an arrow on the Olympics will help your clients find and recognise you.
Differentiation from competitors
Being able to explain how you’re able to offer a different experience than your competitors leads to better qualifications and leads.
