gtm strategy program
Build your winning
go-to-market strategy through workshops
Get buy-in from all stakeholders, gain a competitive advantage and engage all your team members for a successful market entry.
gtm strategy workshop
Build your winning
go-to-market strategy through workshops
Get buy-in from all stakeholders, gain a competitive advantage and engage all your team members for a successful market entry.
Go-to-market strategy is an insurance plan for your product. Capture the crucial market share by understanding your positioning, offering competitive pricing and aiming yourself just right.
Lack of focus kills more dreams than lack of resources ever will.
Lack of focus kills more dreams than lack of resources ever will.
Go-to-market strategy is an insurance plan for your product. Capture the crucial market share by understanding your positioning, offering competitive pricing and aiming yourself just right.
What's in this program?
Individually themed collaborative workshops
Do your stakeholders understand the depth and reason for the company and the product? Versing your team in the “why” will be the guiding light for the rest of the strategy.
Market & Customer
- Combined research
- Hypothesis discovery
- Quantification of problems
Competition & Positioning
- Competition mapping
- Positionings & comparisons
- Differentiation techniques
Pricing & Packaging
- Pricing on the market
- Value & benefit definitions
- Strategic packaging
Risk Assessment
- Wide SWOT analysis
- Prioritisation of issues
- Solution program
Sales & Marketing Strategy
- Mapping the buyer’s movements
- Identifying the ECP and ICP
- Setting goals and objectives
Metrics & Goals
- Managing data and metrics
- Setting the KPIs
- Identifying new metrics
Implementation
- Making goals into projects
- Giving a realistic timeline and action plan
- Milestones set by Entroopia facilitator
FOR ADVANCED TEAMS: Messaging
optional workshops
What's in this workshop series?
Individually themed collaborative workshops
Do your stakeholders understand the depth and reason for the company and the product? Versing your team in the “why” will be the guiding light for the rest of the strategy.
Market & Customer
- Combined research
- Hypothesis discovery
- Quantification of problems
Competition & Positioning
- Competition mapping
- Positionings & comparisons
- Differentiation techniques
Pricing & Packaging
- Pricing on the market
- Value & benefit definitions
- Strategic packaging
Risk Assessment
- Wide SWOT analysis
- Prioritisation of issues
- Solution program
S & M Strategy
- Mapping the buyer’s movements
- Identifying the ECP and ICP
- Setting goals and objectives
Metrics & Goals
- Managing data and metrics
- Setting the KPIs
- Identifying new metrics
Implementation
- Making goals into projects
- Giving a realistic timeline and action plan
- Milestones set by Entroopia facilitator
Beware of pitfalls
Going-to-market is a series of problems to solve
All teams face challenges in capturing interest of their market to launch their product successfully.
Beware of pitfalls
Going-to-market is a series of problems to solve
All teams face challenges in capturing interest of their market to launch their product successfully.
Gaps in communication
How often does the management face teams that haven’t aligned to the business’ requirements? Aligning the whole company for the GTM is needed to grow your company.
Resource constraints
Not always does a startup need more resources, but rather to optimise their existing setup to perform efficiency. Avoiding spend where unnecessary is a perk to a strategy.
Performance pressure
Every fundraising cycle comes with the stress of doing well enough to justify the cost and continuance of the company.
Strategy breathes security for both the team and investors.
Gaps in communication
How often does the management face teams that haven’t aligned to the business’ requirements? Aligning the whole company for the GTM is needed to grow your company.
Resource constraints
Not always does a startup need more resources, but rather to optimise their existing setup to perform efficiency. Avoiding spend where unnecessary is a perk to a strategy.
Performance pressure
Every fundraising cycle comes with the stress of doing well enough to justify the cost and continuance of the company.
Strategy breathes security for both the team and investors.
Gaps in communication
How often does the management face teams that haven’t aligned to the business’ requirements? Aligning the whole company for the GTM is needed to grow your company.
Resource constraints
Not always does a startup need more resources, but rather to optimise their existing setup to perform efficiency. Avoiding spend where unnecessary is a perk to a strategy.
Performance pressure
Every fundraising cycle comes with the stress of doing well enough to justify the cost and continuance of the company.
Strategy breathes security for both the team and investors.
Outcomes of GTM strategy program
What to expect from our workshops
A clear sky
Cristal clarity on who you are servicing, what are the problems you’re most equipped to solve and the market your solutions are operating on. Internally and externally.
Usable material
A visual presentation of your GTM Strategy that allows you to build trust with investors by showing off your conscientious business skills and have a one-point info for your team.
A competitive edge
Your strong positioning on the market that addresses a quantifiable problem that a defined market segment is willing to pay for. That’s the work that will leave competitors in dust.
A clear sky
Cristal clarity on who you are servicing, what are the problems you’re most equipped to solve and the market your solutions are operating on. Internally and externally.
Usable material
A visual presentation of your GTM Strategy that allows you to build trust with investors by showing off your conscientious business skills and have a one-point info for your team.
A competitive edge
Your strong positioning on the market that addresses a quantifiable problem that a defined market segment is willing to pay for. That’s the work that will leave competitors in dust.
A plan of action
Preparation & continuance plan that deals with the highest risks and finds the most lucrative opportunities during your market entry. Everything else you deal with, will be dealt in that framework.
Team optimisation
A fully aligned team working with the same information o or reference, speeding up the meetings and bringing fast results. Employees love clarity and strong leadership decision-making.
A plan of action
Preparation & continuance plan that deals with the highest risks and finds the most lucrative opportunities during your market entry. Everything else you deal with, will be dealt in that framework.
Team optimisation
A fully aligned team working with the same information o or reference, speeding up the meetings and bringing fast results. Employees love clarity and strong leadership decision-making.
Get more leads with our Messaging workshop
Add the Messaging workshop to your GTM strategy package and define your market voice to ensure it’s clear, unique and ready to win you customers.
Prices starting from € 7k
Get more leads with our Messaging workshop
Prices starting from € 7k
Add the Messaging workshop to your GTM strategy package and define your market voice to ensure it’s clear, unique and ready to win you customers.
Get more leads with our Messaging workshop
Prices starting from € 7k
Add the Messaging workshop to your GTM strategy package and define your market voice to ensure it’s clear, unique and ready to win you customers.
Companies with well-articulated strategies have a funding success rate of 60-70%.
For most businesses the problems aren’t clearly defined, rather than a series of concepts. A serious strategist find the MOST challenging ambiguous pain-point to solve in a creative way.
Companies with well-articulated strategies have a funding success rate of 60-70%.
For most businesses the problems aren’t clearly defined, rather than a series of concepts. A serious strategist find the MOST challenging ambiguous pain-point to solve in a creative way.
Companies with well-articulated strategies have a funding success rate of 60-70%.
For most businesses the problems aren’t clearly defined, rather than a series of concepts. A serious strategist find the MOST challenging ambiguous pain-point to solve in a creative way.
Book a call with us.
Get to know us, get advice, ask for further information about our services, offer an insight, tell an anecdote or just to say hi!
Book a call with us.
Get to know us, get advice, ask for further information about our services, offer an insight, tell an anecdote or just to say hi!
